DocSend - how increasing prices increased conversions. By Russ Heddleston.

Russ Heddleston, Co-Founder and CEO talks about the story of DocSend and how the decision to increase their prices led to an increased conversion rate for their customers and how exactly this magic worked. We've also discussed how DocSend became so essential for the startup founders and how was the product taking shape. In this episode Russ touched onto the acquisition of DocSend by Dropbox and explained how exactly they got to a $150 million acquisition with just $15 million raised.  Russ' LinkedIn: https://www.linkedin.com/in/heddleston/ Russ' Twitter: https://twitter.com/rheddleston DocSend site: https://www.docsend.com/ Our fundraising course pre-sales: https://bit.ly/FRpodcast101