"Document, Don't Create"

Gary Vee told us to document, don’t create—but is that really the move in 2025?In this episode of Trash Talk, we break down why this advice led to an era of oversharing, redundant content, and a whole lot of noise. Not everything needs to be documented, and not every “authentic” moment serves your brand. So how do you create content that actually means something?We’re talking about the death of the “just post more” era, the rise of thoughtful branding, and how to turn your documentation into something that connects and converts—without looking like a hot mess.Shall we?