Documentary Marketing Experiments with Sonya Childress & Sahar Driver (Color Congress)

Sonya Childress and Sahar Driver are the co-founders and co-directors of the nonprofit organization Color Congress. In this episode, they share with us a sneak peek at Elevate Docs, their recently launched series of marketing experiments aimed at strengthening film distribution infrastructures for diverse audiences.In this episode, we discuss:🎬  The mission and vision of Color Congress as an ecosystem builder for documentary organizations led by and serving people of color.🎬  The biennial national convening and the collaborative decision-making process that drives their initiatives.🎬  The importance of their recent reports on impact and the evolution of documentary marketing.🎬  Details about Elev8Docs, including the various marketing experiments being conducted and the valuable lessons learned so far.🎬  The significance of community engagement and the appetite for political storytelling in today's climate.🔗 Links:Color Congress Website: https://www.colorcongressinitiative.org/More on Elev8Docs https://www.colorcongressinitiative.org/elev8docsColor Congress on Instagram: https://www.instagram.com/colorcongress Color Congress Medium Blog: https://medium.com/@colorcongress More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube🎙️ Hosted and co-produced by Christie Marchese🎬 Produced and edited by Ron Passaro 💻 https://kinema.com/