Documenting Disaster: The Power of Preparation | With business continuity and public relations professional, Michele Toma and host Tim Conrad

Send us Fan MailCan strategic planning and empathy transform chaos into order? In this episode, Tim Conrad introduces Michele Toma, an information officer with expertise in research, analytics, and crisis communication strategies. They recount their experiences during the devastating 2023 British Columbia wildfire season, highlighting the importance of humanity, empathy, and meticulous documentation in managing crises. Michele shares her insights on strategic planning, stakeholder relations, and the critical role of business continuity plans. Their discussion underscores how turning negative feedback into opportunities for improvement can significantly enhance crisis response and communication efforts.Listen For:06:47 - Documentation and Accountability15:04 - Empathy in Crisis Management20:08 - Business Continuity Planning Essentials27:54 - Turning Negatives into OpportunitiesGuest: Michele TomaLinkedIn Connect with Tim Conrad, APRLinkedIn | Website | Facebook | Instagram Visit www.communicationspodcast.com for more detailed show info including photos and videos.