[Doers Series #6] - Luxury Brands and "OFF-WHITE" Founder Virgil Abloh

Today we’re highlighting Virgil Abloh, Founder of the OFF-WHITE brand, Creative Director for menswear at Louis Vuitton as well as Kanye West’s agency Donda. Virgil was also named one of Time’s most influential people in 2018. We discuss his background, meeting Kanye, the success of OFF-WHITE, and the perfect recipe of social capital and utility for luxury brands to exist. 2:00 - Backstory 6:00 - His first company Pyrex Vision 12:00 - Scarcity, Social Status, Utility16:00 - His Ikea project 22:00 - Price history Links mentioned: Virgil’s Instagram - https://www.instagram.com/virgilablohhttps://www.off---white.com/https://stockx.com/https://www.rallyrd.com/https://www.flightclub.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reformedmillennials.substack.com