Does A Greener Car by Any Other Name Save as Much Fuel? (Episode 99)

from Calling DIBS · host Kirstin Appelt

Adrian Camilleri, Associate Professor of Marketing at the University of Technology Sydney Business School.Adrian Camilleri provides an overview of his research nudging greener car choices: He shares his earlier work testing different fuel economy metrics and activating different purchase goals. Adrian also gives us a sneak peek into his ongoing research exploring personalized nudges--the idea that different folks respond to different nudges, and that matching the right nudge to the right person might best help them achieve their goals.

Episode metadata supplied by the publisher feed · Published May 21, 2025

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Does A Greener Car by Any Other Name Save as Much Fuel? (Episode 99)

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