Does AI have a problem and how will this effect PR?

A.I. has a problem. It's a problem that could influence the future of Public Relations and Communications roles. In this final episode of series 5 of The Public Relations Podcast, we look at the future of AI in public relations. Will AI take over the role of communications professionals? How should comms pros adapt to AI and what should they focus on in their work? How might AI redefine PR and communication roles? Will humans still be needed? .........The Public Relations Podcast will be back for series 6 soon, in about a month. It'll be better, more focused and more useful in any comms role. Speak soon, Richard.