Does AI Search Understand Your Business?

A I cannot understand a business that describes itself five different ways.In Episode 029 of The Lumin Signal, Kristina and Evan answer a practical buyer question: How do I know if AI search understands my business?This episode covers:- How do I know if AI search understands my business?- How do I optimize my website for AI search?- What does AI search use to describe a business?- Why does AI get my business wrong?- How do I make my business easier for Google AI Overviews to understand?- What is entity consistency for a local business?Tool of the day: AI Understanding Check. Fields: name, offer, audience, location, proof, pages, profiles, reviews.Tool to try: Google Search Console. Use the Performance report to see which Google Search queries and pages are already creating impressions, clicks, and click-through rate signals.The key lesson: A I cannot understand a business that describes itself five different ways.The Lumin Signal is produced by Lumin Marketing Group for businesses that want clearer marketing, stronger storytelling, and practical A I support that compounds.Disclosure: This podcast uses AI-generated voices with human-written, human-edited strategy and production from Lumin Marketing Group.