Does All Selling Begin With An Email?

By 1910 5.8 million phones were in use and five years later the transcontinental telephone line began to operate.Now there are an estimated 53 plus million people using a smart phone, and the phone is so smart that people don’t use the phone element as much!They use their email. In this episode we look at what you should really not be doing in your emails to engage prospects, and which phrases you should retire immediately.Too many people are living in their inbox and won’t call people, write letters or see them face to face. Of course in a WFA anywhere world and with C19 here are times when you can’t.Claude C. Hopkins the marketing giant would be keen to translate his methods to email, we look at how he made people desire samples and what they can mean for the information you wish to share.Reconsider the quality of your written communication and connect other mediums and channels together making things more engaging for your clients and prospects and you. To find out more about our work and to see what we could do to help your organisation, visit www.realitytraining.com.