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EPISODE · Oct 16, 2026 · 21 MIN

Does B2B eCommerce success depend on middle management

from Master B2B Friday 15 · host Master B2B

McKinsey reports that 88 percent of companies use AI in at least one function, and only 7 percent have scaled it. Andy and Brian dig into a Harvard Business Review article that names middle managers as the most common failure point in generative AI adoption, what the article recommends, and why Andy argues companies also need to rethink the work itself. Along the way: Amazon's flatter organization, Microsoft's internal AI lessons, and what the West Coast offense can teach B2B leaders.

Episode metadata supplied by the publisher feed · Published Oct 16, 2026

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Does B2B eCommerce success depend on middle management

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