Does Brand Awareness Work in B2B? Here's How to Prove it Does to Your CFO -- with Dale Harrison

The data doesn't lie: If you are not in the consideration set for a buyer before they begin their buying journey, you have less than a 5% chance of closing that deal. It pays to be top of mind, and B2B marketers do that with brand awareness. In this episode of Closing Time, Insightly CMO Chip House speaks with Dale Harrison, a B2B marketing strategist, on why sales leaders should support and encourage their marketing team's efforts in branding and brand awareness. Not sure how to communicate the value to your CFO? As a former finance leader, Dale knows how to get buy-in for branding. Find out how in this episode! Watch the episode on YouTube.   Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.   Connect With:  • Dale Harrison: LinkedIn • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube