Does content marketing matter?
from Titans of Ecommerce Hosted by Brandon Breshears
In today’s episode I cover 3 experiences I have had when trying to build marketing campaigns with companies who had absolutely no social media presence or any content. What I found was that their cost for distribution of offers and cost per action was far higher than when I put the same offers out with established brands that had a following and content. If companies fail to build content and engage their audiences they will have a very hard time reaching new customers.
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How long is this episode of Titans of Ecommerce?
This episode is 11 minutes long.
When was this Titans of Ecommerce episode published?
This episode was published on December 23, 2017.
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