Does "Cracker Jack" Run Your Customer Experience?

What this episode covers

What can you do to create a Cracker Jack experience for your customers? One that offers them an unexpected free prize inside? In this episode, host Kelly Scanlon sits down with customer loyalty expert Chip Bell to talk about his new book, The 9 1/2 Principles of Innovative Service and ways to heighten your customers' astonishment and amazement with every encounter with you. A keynote speaker and senior partner with The Chip Bell Group, Chip is the author or co-author of 20 best-selling books, and a consultant to several major corporations such as GE, Microsoft, State Farm, Marriott, Lockheed-Martin, Cadillac, KeyBank, Ritz-Carlton Hotels, Pfizer, Eli Lilly, USAA, Merrill Lynch, Allstate, Caterpillar, Hertz, Accenture, Verizon Wireless, Home Depot, Harley-Davidson, and Victoria’s Secret. He has appeared live on CNBC, CNN, Fox Business Network, ABC and his work has been featured in Fortune, Business Week, Forbes, Wall Street Journal, USA Today, Inc. Magazine, Entrepreneur Magazine and Fast Company. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Talking Business Now?

This episode is 29 minutes long.

When was this Talking Business Now episode published?

This episode was published on April 4, 2014.

What is this episode about?

What can you do to create a Cracker Jack experience for your customers? One that offers them an unexpected free prize inside? In this episode, host Kelly Scanlon sits down with customer loyalty expert Chip Bell to talk about his new book, The 9 1/2...

Can I download this Talking Business Now episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.