Does David’s Data Back The Trends? episode artwork

EPISODE · Feb 11, 2025 · 30 MIN

Does David’s Data Back The Trends?

from Love Stories Radio · host Love Stories TV

In this special episode of Love Stories Radio, host Rachel Silver, GM of Media for David’s and CPO for Pearl Media Network is joined by Kelly Cook, President, Brand, Technology, & Finance and Co-Chair, Pearl Advisory Board for David’s Bridal and Elina Vilk, Chief Business Officer for David’s Bridal, for an insightful discussion on wedding trends and consumer behavior. Through a fun and data-driven game of “Trend or False,” the trio dives deep into the latest industry insights—backed by David’s Bridal’s unmatched first-party data. With over 190 stores, 74 years of expertise, and interactions with 90% of U.S. brides, David’s Bridal has a pulse on what’s really happening in weddings. Topics include: The rise of green bridesmaids' dresses and why 24% of sales for 2025 are in shades like dusty sage and emerald. The truth about mix-and-match bridesmaids’ styles—are uniform colors still the norm? Bridgerton-inspired corsetry and quiet luxury gowns—how structured bodices are trending in 2025. The reality of online vs. in-store shopping and why most wedding dress purchases still happen in person. What brides actually spend on their gowns—why the majority budget between $500-$1,500 rather than luxury price points. Plus, an inside look at David’s Bridal’s evolving role in the wedding industry, including expanding product offerings beyond bridalwear and the success of its Diamond Loyalty Program, which has already awarded thousands of free honeymoons. If you're a wedding industry professional, retailer, or marketer, this episode provides essential consumer insights to help you understand where the wedding market is headed. Tune in now to stay ahead of the trends shaping weddings in 2025! We’d love to hear from you! Send us your wedding questions or share your favorite trends at [email protected]

In this special episode of Love Stories Radio, host Rachel Silver, GM of Media for David’s and CPO for Pearl Media Network is joined by Kelly Cook, President, Brand, Technology, & Finance and Co-Chair, Pearl Advisory Board for David’s Bridal and Elina Vilk, Chief Business Officer for David’s Bridal, for an insightful discussion on wedding trends and consumer behavior. Through a fun and data-driven game of “Trend or False,” the trio dives deep into the latest industry insights—backed by David’s Bridal’s unmatched first-party data. With over 190 stores, 74 years of expertise, and interactions with 90% of U.S. brides, David’s Bridal has a pulse on what’s really happening in weddings.Topics include: The rise of green bridesmaids' dresses and why 24% of sales for 2025 are in shades like dusty sage and emerald. The truth about mix-and-match bridesmaids’ styles—are uniform colors still the norm? Bridgerton-inspired corsetry and quiet luxury gowns—how structured bodices are trending in 2025. The reality of online vs. in-store shopping and why most wedding dress purchases still happen in person. What brides actually spend on their gowns—why the majority budget between $500-$1,500 rather than luxury price points. Plus, an inside look at David’s Bridal’s evolving role in the wedding industry, including expanding product offerings beyond bridalwear and the success of its Diamond Loyalty Program, which has already awarded thousands of free honeymoons.If you're a wedding industry professional, retailer, or marketer, this episode provides essential consumer insights to help you understand where the wedding market is headed. Tune in now to stay ahead of the trends shaping weddings in 2025! We’d love to hear from you! Send us your wedding questions or share your favorite trends at [email protected].

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Does David’s Data Back The Trends?

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This episode is 30 minutes long.

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This episode was published on February 11, 2025.

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In this special episode of Love Stories Radio, host Rachel Silver, GM of Media for David’s and CPO for Pearl Media Network is joined by Kelly Cook, President, Brand, Technology, & Finance and Co-Chair, Pearl Advisory Board for David’s Bridal and...

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