Does Employee Advocacy Work for B2C? | DSMN8

Employee advocacy works incredibly well for B2B companies, but can it be successful for a B2C business? Which social networks are right for B2C employee advocacy? Consider taking a different approach to advocacy: maybe it’s time to open up your advocacy program to consumers too!In this episode, we discuss; the social media spectrum; the difference between B2B and B2C advocacy programs; the importance of keeping advocacy programs exciting AND the #1 question you should ask YOURSELF before you ask your employees to post to their own social media.How active are your employees on social?  Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:How many of your employees are regularly sharing.What the impact of this activity looks like.How you’re doing vs your competitors.+ some complimentary tips on how to improve this.Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Bradley Keenan.This episode is brought to you by: https://dsmn8.com/DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.Thanks to our friends at Hellfire Creative for helping to produce the podcast.