Does Follower Count Really Matter?

In this episode of Don't Just Talk, Say Something, Natasha Koifman and Taryn Fisher explore the difference between being an "influencer" and being influential — and why it's important to define what those terms mean for your brand or client. Drawing on their experiences working with creators, tastemakers, and industry leaders, Natasha and Taryn share insights into how brands can identify the right partners: those who align with their values, genuinely love the products they promote, and can build trust with their audiences. Because while reach matters, it's most impactful when it connects organically with the right people. The conversation also covers best practices for influencer partnerships, the importance of authenticity, and how to balance data-driven selection with human intuition. Whether it's press trips, content collaborations, or choosing the right voices to represent a brand, Natasha and Taryn highlight why influence is about resonance and alignment — not just numbers.