Does Impression Share matter in Google Ads?

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your campaigns. She also debunks some common misconceptions about Impression Share, based on questions YOU'VE asked her on social media.Key Topics:What is Impression Share?What are the different types of Impression Share?How is Impression Share calculated?What is the Auction Insights report?How can you use Impression Share and Auction Insights to optimize your campaigns?Ready to test your Google Ads knowledge? Tune in and see if you can answer the questions alongside Jyll.You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads Google Ads coachingIf you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode20 Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro