‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2

Ollie Palmer’s decorated career isn’t limited to startup success and roles with industry leaders, but athletic prowess.From 10 years at Diageo to an influential journey so far with Caleño Drinks, Ollie’s adventure knows no bounds, whether in the CPG space or otherwise…We catch up with Ollie as he shares the experiences from within the biggest drinks brand in the world, how to disrupt a space that’s ripe for the taking, and what makes the perfect background for a startup CEO.This episode coversThe business lessons from Ollie’s remarkable rowing achievements, and humility around themDisruption in the non-alcoholic spirits spaceSales vs marketing as a CEO’s backgroundSeparating success from money and titlesOllie’s inspirational approach to the ‘5 year plan’Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/