Does Partnering with the NRL, AFL and Major TV Shows actually give you a good return? Leveraging Partnerships to Launch into New Markets with Caitlin Cordery

Does Partnering with the NRL, AFL and Major TV Shows actually give you a good return? Where do you even begin when trying to measure your ROI?  Today I’m speaking with Caitlin Cordery who is Group Head of Marketing at Swyftx. She’s built a loyal customer base of over 1.5 millions and launched into new markets where she hasn’t had to just sell the brand, she’s had to educate on an entire category as well.  And the craziest part? They weren’t able to use Google or Youtube and were limited with their reach on Meta as well.  We talk about what most brands get wrong, the right way to invest in and build a brand and how to build a customer base that will advocate for you even when the market is down.  If you want to know how to launch into new markets and build trust even with a small budget, listen to the end of this one.  You’ll hear:  00:01: Why the best marketing won’t work for this industry  3:22: How to build trust and awareness even with a complex product  4:54: The customer insights that can completely change your approach to branding 8:27: How to market when you don’t want to (or can’t use) the big players  14:27: Where to focus your attention if you’re currently going through hypergrowth  17:00: What does brand mean TODAY and how can you get your CEO to understand it?  20:00: The biggest growth tool to launch into international markets 21:30 The best way to integrate partnerships in 2026  23:09: How do you measure the ROI of a Partnership deal 26:08: Should you invest in TV partnerships?  28:55: What you should be using AI for now. And if you’re not… you are already behind 31:05: The marketing trend that will build the most loyal customers If you want to see what Caitlin is working on, check her out on LinkedIn here If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠ And if you want help to grow your business with marketing that drives results and stands out head over to www.tfm.digital