Does Plain Cigarette Packaging Really Work?

Australia’s recent passing of plain cigarette packaging laws will require all cigarette packs to be sold in plain olive green packaging from December onwards. This has sparked debate on whether similar laws should be passed in Malaysia.  Fifa Rahman, Special Project Coordinator for Malaysian Women’s Action for Tobacco Control & Health, discusses the effectiveness of plain packaging on cigarettes in curbing smoking, as well as whether the move to do away with brand labelling affects businesses' ability to innovate.See omnystudio.com/listener for privacy information.