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EPISODE · Oct 22, 2025 · 1H

Does Promoting Research Actually Pay Off?

from Sustainability Matters · host De Gruyter Brill

This month on Sustainability Matters, we discuss whether external research promotion has any tangible effects. Can external media attention translate into academic citations? Does choosing the “right” journal matter? And do we risk perverse outcomes from over-incentivising citations?  All this and more with Dr. Steffen Lemke and Dr. Isabella Peters, authors of “Path model of the interplay between the promotion and the received attention of research articles” along with Dr. Athanasios Mazarakis. This is a chapter in the book The Science-Media Interface, published by De Gruyter Brill.Guests: Dr. Steffen Lemke and Dr. Isabella PetersHost: Ramzi Nasir

What this episode covers

This month on Sustainability Matters, we discuss whether external research promotion has any tangible effects. Can external media attention translate into academic citations? Does choosing the “right” journal matter? And do we risk perverse outcomes from over-incentivising citations? All this and more with Dr. Steffen Lemke and Dr. Isabella Peters, authors of “Path model of the interplay between the promotion and the received attention of research articles” along with Dr. Athanasios Ma...

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Does Promoting Research Actually Pay Off?

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How long is this episode of Sustainability Matters?

This episode is 1 hour and 0 minutes long.

When was this Sustainability Matters episode published?

This episode was published on October 22, 2025.

What is this episode about?

This month on Sustainability Matters, we discuss whether external research promotion has any tangible effects. Can external media attention translate into academic citations? Does choosing the “right” journal matter? And do we risk perverse outcomes...

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