Does Social Media Marketing Work | #017

A lot of cynicism exists when it comes to the effectiveness of social media marketing but now that it's been around long enough, there's really no denying it's powerful impact. Facts, case studies, and statistics show social media is being used by a substantial portion of the population. From a business standpoint, it only makes sense to go where the people are.   After listening to this episode, you'll have reason enough to make social media a key part of your marketing moving into the new year.    Episode discussions:   How to use content calendars Useful social media planning tools When to use social media Is social media really for everyone? Why not using social media sends a negative message to your customers Humanizing your company   Adam breaks down the "who, what, where, when, how, and why's" of social media marketing.   (2:10) Who: -Regardless of what business or industry you're in, there's a social media platform that was all but designed for you and your business -There exists a platform that will help: grow your business, connect with customers and generate more leads. -Social Media is for everyone. -Not using is basically essentially showing your business isn't current, relevant or   relatable to your customers.   (3:23) What: Which one should you use? -Comes down to customers. What platforms do they use? -Find out where your customers are and dedicate making that social media platform a key part of your business.      (4:35) Where should you use social media in your business? -Use it everywhere in your business -Tell your brand story -Showcase products and services -Highlight and spotlight customers -Give a behind-the-scenes look at how your company works (hint: it humanizes your brand and shows you're a real company)   (5:33) When should you use social media? -Use it regularly and consistently -Create a content calendar   (7:05) Why do you want to use social media? "It'll help your business today but also protect your business tomorrow" -1/3 of Millennials say that social media is their preferred way of communicating with a business -It's everywhere! -If you ignore it, you're sending a negative message to your customers -Find a way to incorporate social media into your business!   (7:58) How is the best way to use social media to better attract, connect, and nurture relationships with customers? -Be authentic and engaged -Find what aligns with your brand or business and customers -Show up – stay active and engaged -Post valuable content -Respond to comments and shares as they come up "You can absolutely start small but you need to start today"   (9:50) Show recap      Mentioned in this episode: Hootsuite Sprout Social     Contact Adam: [email protected]   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts