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Does startup PR even matter anymore? episode artwork

Jul 30, 2025 38 min

Does startup PR even matter anymore?

from Great Chat Hosted by Mackenzie Bohannon, Angela Du, Ashley Mayer, Helen Min, & Sally Shin

In the era of “going direct,” do startups still need to care about media coverage? Actually, yes: LLMs are bringing the primacy of press back, but the way companies get covered has fundamentally changed. Also: Figma’s IPO looms, Astronomer claps back with some help from a friend, and we are transported to the days of Hot or Not with the Tea data spill (ugh). Mercury is back as the headline sponsor for season two! Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC. This podcast is edited by Eric Johnson from ⁠LightningPod.fm⁠.

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Does startup PR even matter anymore?

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