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Does the CMO really need a CIO? episode artwork

Apr 13, 2016 56 min

Does the CMO really need a CIO?

from CIO Talk Network Podcast

With easily available Cloud and off-the-shelf marketing tools and technology, does CMO even need a CIO's help? Is there value in exploring a loosely coupled CMO-CIO relationship with a healthy balance of independence and inter-dependence? Guest: Judith Toland, Chief Marketing Officer, Wells Fargo Commercial Distribution Finance Guest Bio: https://www.ciotalknetwork.com/contributor/judith-toland/ More on this Episode: https://www.ciotalknetwork.com/does-the-cmo-really-need-a-cio-to-be-successful/ More on CXO: https://www.ciotalknetwork.com/topics/cxo/ Visit CIO Talk Network Website: https://www.ciotalknetwork.com/ Subscribe to our Newsletter: https://www.ciotalknetwork.com/subscribe/ Nominate Guests or Sponsor: https://www.ciotalknetwork.com/contact/

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Does the CMO really need a CIO?

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