Does the "Kardashian Effect" Work in the Supplement Industry?

The Kardashian’s can sell anything, right? What about nutritional supplements? Acknowledge it or not, the Kardashians are disruptive figures in today’s pop culture scene. Googling the “Kardashian Effect” you’ll get a number of different definitions, but maybe the most widely used comes from urban dictionary that states it’s the ability for a public figure who has absolutely no contribution to society to spin his/her fame into an asset and able to cash in. To be fair, I actually disagree with the definition through the lens of today because they have contributed a lot to society. They might have been “famous for being famous” in the 2000s, but in the 2010/20s they became a cultural force to be reckoned with. The main contribution I want to focus on is how the Kardashians utilized social media to further fuel and monetize their growing personal brands. That being said, this piece of content explores my curiosity in just how the “Kardashian Effect” relates to the supplement industry.