Does The NBA Have An Issue Approaching Regarding The Decline In Ratings?

Over the weekend, the NBA hosted their second annual Emirates Cup Tournament down in Las Vegas, Nevada as the Milwaukee Bucks took on the Atlanta Hawks followed by the Houston Rockets taking on the Oklahoma City Thunder for the semifinals. In contention for bragging rights for the Emirates Cup along with a huge incentive bonus for the players, the league did not draw much attention this year in regards to their ratings over the weekend. With veteran names like LeBron James and Kevin Durant starting to dwindle out of the conversation now as new eras began to come about, it seems the NBA has lost it's buzz regarding the amount of pull the game is use to seeing. With ratings down at 7% and not looking to getting any better, many tend to believe that the NBA has became 'watered down' and not as entertaining to watch as it has been in the prior years. With ratings being at a constant decline also hurts the NBA's media partners as they must now figure ways to cover the losses following the drop off of viewers. Has the NBA dropped off in regards to the other National Leagues like football and baseball?