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Does the Off-Road Industry Have an Authenticity Problem? | Ep 155 episode artwork

Oct 20, 2026 1 hr 41 min

Does the Off-Road Industry Have an Authenticity Problem? | Ep 155

from The Trailhead an Offroad Show Hosted by JD Marshall & The Trailhead Network

What happens when your totaled Jeep gets a second life—and your friends discover everything you left behind? JD, Bryan, Calvin, Joe, and Andrew are back with plenty of laughs, questionable decisions, and some off-road headlines that have everyone talking. From Scout's return and Hyundai's ambitious plans to the future of electric off-roading, the opinions are flying. But things really get interesting when the crew pulls back the curtain on sponsorships, SEMA builds, and the truth behind off-road influencers. It's an unfiltered conversation you won't want to miss! 📍 Trails and Destinations Sand Hollow State Park, Utah – Trail Hero Riding Area 🛠️ Gear and Tools RotopaX 2-Gallon Diesel Container 2015 Jeep Wrangler JK 2-Door WeatherTech FloorLiners Z Automotive Tazer JL Mini Nitto Trail Grappler M/T Tires Super Pacific X1 Truck Camper America's Most Wanted 4x4 – Gladiator HEMI Conversion Package 🚙 Community Shoutouts Andrew – First-time guest and Jeep Gladiator owner Bryan: Beatrice JKU the Lunchbox Calvin: SRG Offroad Jeff – New owner rebuilding JD's salvaged yellow JK JD: MeAndMyYellowJK Joe – Automotive instructor and fellow wheeler Mike: JKTrlFnder Nathan the unpaid intern aka MudhornGladiator Not in the Wild – Fellow wheeler with a Rivian, Gladiator, and kei truck Will – Mr. Carnage, Carnage Motorsports 🌎 Advocacy & Conservation Utah Public Lands Alliance (UPLA) BlueRibbon Coalition 📰 News Topics 🔥 Scout Motors Reveals Mountainside and Trail-Ready Traveler Concepts – Two approaches to Scout's upcoming SUV, from refined styling to serious off-road equipment. The group debates whether the Traveler looks too much like a Rivian or Range Rover. Scout Traveler Production Plans and Harvester Range Extender – Scout's anticipated 2028 production, the appeal of a gasoline range extender, and the frustration of waiting for a vehicle that's still years away. Slate Truck – Could a Simple Electric Pickup Change Off-Roading? – JD sees potential for Slate's customizable electric truck to become an accessible entry point for electric off-roading. 🔥 Hyundai Boulder Concept Challenges Traditional Off-Road SUVs – Hyundai's body-on-frame concept features 37-inch tires, unusual cargo access, and aggressive styling aimed at the Wrangler and Bronco market. Hyundai's New Body-on-Frame Platform and Midsize Pickup Plans – Hyundai's plans for an American-market pickup raise questions about whether a production off-road SUV could follow. 🔥 Hyundai and Kia Patent a Magnetic Modular Hardtop System – The crew questions whether magnets can actually make hardtop installation easier. Hyundai CRATER Concept Explores a Different Kind of Off-Road Vehicle – From unconventional styling and lighting to the interior and practical trail features, the group picks apart Hyundai's futuristic design. 📅 Events and Resources Trail Hero 2026 – September 28–October 3, Utah SEMA Show 2026 – November 3–6, Las Vegas 📞 Get involved! Leave us a voicemail! Call 719-408-0132 to be featured on the show. Write a review! Review The Trailhead on Apple Podcasts |Follow us on Instagram! @thetrailheadpodcast Visit the Site: The Trailhead Network Trailhead Gear (Shirts & More): Shop Discounts for Trailheads!

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Does the Off-Road Industry Have an Authenticity Problem? | Ep 155

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This episode is 1 hour and 41 minutes long.

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This episode was published on October 20, 2026.

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