Does The Outdoor Industry Have A Casual Problem?

Today on The Rock Fight our normal Monday crew of Producer Dave and outdoor industry insider Eoin Comerford join Colin to run through the following topics!We already have the dates and location for next year's Switchback Spring. With the show staying June, will there be a public pushback by brands? (07:28)It's The Rock Fight Lightning Round where we hit a couple of industry news stories: Moody's has downgraded VF due to the poor performance of Vans and Dickies. How does this news impact the broader outdoor industry? (15:40)Solo Brands makes some moves that will help them avoid bankruptcy. (18:02)Today's main topic peels back a key takeaway from last weeks OIA Trends presentation that took place at Switchback, namely that the casual outdoor consumer is growing and outdoor retailers should be luring those consumers into their stores. We ponder how that should be done and wonder if the outdoor industry as a whole has a genuine marketing problem. (23:16)For The Parting Shot Colin hosts a round of "What Year Is This Outdoor Industry Story From?!". (47:05)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].