Does the Q4 Holiday Peak Matter in B2B eCommerce?

Episode 55 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Does the Q4 Holiday Peak Matter in B2B eCommerce?" was published on October 25, 2024 and runs 23 minutes.

October 25, 2024 ·23m · Master B2B Friday 15

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Summary

This week on the Friday 15 podcast...Andy & Brian discuss whether Black Friday, Cyber Monday, and the holiday season more broadly drive sales in B2B. Andy shares how the season is like the Super Bowl where even if your television network isn't showing the Super Bowl, it's going to impact you in one way or another. That said, we hear from one practitioner who says that they've tried holiday promotions to no avail.

Episode Description

This week on the Friday 15 podcast... Andy & Brian discuss whether Black Friday, Cyber Monday, and the holiday season more broadly drive sales in B2B. Andy shares how the season is like the Super Bowl where even if your television network isn't showing the Super Bowl, it's going to impact you in one way or another.

That said, we hear from one practitioner who says that they've tried holiday promotions to no avail.

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