Does this election campaign need to be a bit more dirty?

Election day is two weeks tomorrow. For some that can't come soon enough. Today - with the help of former Tory Chairman and ad man Lord Maurice Saatchi we assess the state of the campaign and ask how politicians are communicating with the public, and what the public is saying back. Is there such a thing as a campaign that's 'too nice'? And is this it? Later, we have the latest The News Agents/More in Common MRP poll and ask what will happen to the SNP and whether the methodology of how pollsters ask questions has changed?Editor: Tom HughesSenior Producer: Gabriel RadusProducer: Zeynel Can YuceSocial Media Editor: Georgia Foxwell Video Production: Rory Symon, Shane Fennelly & Arvind Badewal You can listen to this episode on Alexa - just say "Alexa, ask Global Player to play The News Agents"!The News Agents is brought to you by HSBC UK - https://www.hsbc.co.uk/Download SAILY in your app store and use our code thenewsagents at checkout to get an exclusive 15% off your first purchase! For further details go to https://saily.com/newsagentshttps://store.global.com/collections/the-news-agents