Does Twitter attention become donations? Plus: trust in AI news

Media measurement looks less settled when likes become donations, livestream cues move sales, and audiences judge AI-generated search results against AI-labeled news. Covers 2026-08-05 to 2026-08-12; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-08-05 – 2026-08-12. Top papers AI-Enabled Integrity in Social Networks and Media Verbal and nonverbal cues in influencer performance: a deep learning perspective on livestreaming e-commerce “The sound of salience”: a tridimensional perspective on issue salience formation Corporate liability for social media marketing strategy and practices: A critical literature review Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda Themes: social media, digital media, artificial intelligence, digital communication, digital literacy, young adults, social media marketing, elementary education Methods: survey, qualitative, quantitative, Research and Development, cross-sectional, content analysis Premium NewsPremium also covers 10 related news stories, including nielseniq.com — Measure Retail Media Incrementality and Prove Impact, iabeurope.eu — [Guest Member Blog] Europe's Marketers Just Told Us ..., and medianews4u.com — Chrome DM's Pankaj Krishna Proposes Unified Cross ... Upgrade to PremiumThe premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.