Does your agency make brands grow? With Michael Farmer (US)

Agencies have become too docile: they carry out what clients ask and avoid difficult conversations for fear of losing those clients. Yet, according to agency consultant Michael Farmer, they are ideally placed to challenge brands, bring innovation to the table and thus make their brands grow. How do agencies reclaim that role? How can they contribute more to a brand's success? And how can they reap the financial rewards? You’ll hear more in this episode.Reading tip: be sure to also check out Michael's two books on the agency world: ‘Madison Avenue Manslaughter’ and ‘Madison Avenue Makeover’.