Does your Brand have a House in the Metaverse? with Konrad Probst of Property's

What this episode covers

Konrad Probst is a serial digital entrepreneur and angel investor from Germany. He is the co-founder and CEO of Property's Digital Ventures and the co-founder and CTO of Pioneers Labs. His company Property's offers consultancy and implementation services to large international brands that want to take the leap into NFTs, the Metaverse and other Web 3.0 products. Questions: 1. So I want to start with what was behind the idea for creating properties. What was the impetus of thought? 2. Okay, so as a Metaverse, facilitator, you are always building out strategy to help brands to sort of usher them into metaverse. So in the metaverse and in their houses, are they kind of like brick and mortar stores? 3. I love the cross pollination of the different communities. So do you find it's most successful if the brands that you reach out to that there's synergy between them in this space that you've created? 4. I would agree, you know, if we go back to your analogy of like the Omega watches, you know, they had done a whole collaboration with the double oh seven, you know, the James Bond type of thing. So if you could think of, you know, utility with omega and maybe the movie, you probably could get a lot of new people that join the Amiga community in the metaverse because maybe the tokens released are physical copies of the original James Bond movies, for example. 5. I'm gonna throw a little left field question in here. If you could have any brand that would really exemplify and lay the framework for the type of Metaverse, you want to build with that client being and do you already have them? 6. I love the idea of creating materials, you know, I come from a material background with with a jewelry. So that's really fascinating to me. Do you think that the smaller creator might get kind of lost in this like I feel like you know, it's so easy for big brands, luxury brands, I mean, you could talk big brands like gap but you could talk luxury brands like Harry Winston jewelers, that would really succeed because they have the marketing arm and they have enough people how do how would a smaller creator create or combine their community into something like that? 7. I think you've nailed it in talking about innovation, I think as creators, and brands, we have to constantly innovate. And we have to constantly evolve based on what's happening in the market. Based on not just the market, but what's happening in the world, like in, in this case, the introduction of Web3 and understanding that so I love that you're building houses. And I'm hoping that maybe even a year from now, if we meet each other again, all your properties will be sold. What do you think? 8.