Does Your Landing Page Bewitch Your Audience?
from Chaos Busters 3-2-1 Action Hosted by Lisa Olinda
Today, I was working with a client who is building her first landing page. We had finished the technical aspects of integrating a payment system and importing her contacts, ensuring they were tagged correctly. Today’s session was brainstorming the content and key elements for her to craft her message. While I do not claim to be a marketing guru, I have done a lot of training in marketing and I know what works for me. As we spoke, I pulled out some notes started rattling off some key components she would cover on her landing page. What do you think the next question was that she asked? “Do you have that written down?” She wanted to see the information and create based on my building blocks. I assured her I would send her my brainstorming notes after our call. Next steps? I created what I call the 7 Critical Components for a Magical Landing Page. Today’s episode covers the broader picture of creating your message for your landing page. I have a free resource for you that shows you the 7 Critical Components for a Magical Landing Page. Visit olindaservices.news/landing to download now.
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What this episode covers
Before you start writing copy for your next landing page, start brainstorming the pain points you solve for your audience.
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