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Does Your Sales Enablement Match the Modern B2B Experience? episode artwork

EPISODE · Oct 5, 2021 · 27 MIN

Does Your Sales Enablement Match the Modern B2B Experience?

from B2B Nation · host B2B Nation

In this episode of B2B Nation, we’re talking to Jon Carlson, Sr. Marketing Director at Allego, which makes a sales enablement platform that helps sales reps learn and access resources at the right place, at the right time. Our discussion covers the evolution of the sales enablement function and its tools, what to look for in a sales enablement leader, how Allego markets its solution, and more. Episode Guide 3:01: When should an organization think about dedicated resources for sales enablement? 6:00: What is driving the broadening of the sales enablement function and its tools? 8:59: How does the blending of the marketing and sales functions change sales enablement? 14:43: What should B2B vendors look for in a sales enablement leader? 19:05: What messages are resonating with Allego’s customers and prospects? 24:24: What is Jon’s favorite tool?

Episode metadata supplied by the publisher feed · Published Oct 5, 2021

What this episode covers

In this episode of B2B Nation, we’re talking to Jon Carlson, Sr. Marketing Director at Allego, which makes a sales enablement platform that helps sales reps learn and access resources at the right place, at the right time. Our discussion covers the evolution of the sales enablement function and its tools, what to look for in a sales enablement leader, how Allego markets its solution, and more. Episode Guide 3:01: When should an organization think about dedicated resources for sales enablement? 6:00: What is driving the broadening of the sales enablement function and its tools? 8:59: How does the blending of the marketing and sales functions change sales enablement? 14:43: What should B2B vendors look for in a sales enablement leader? 19:05: What messages are resonating with Allego’s customers and prospects? 24:24: What is Jon’s favorite tool?

PodParley-generated summary based on available episode metadata and transcript content.

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This episode is 27 minutes long.

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This episode was published on October 5, 2021.

What is this episode about?

In this episode of B2B Nation, we’re talking to Jon Carlson, Sr. Marketing Director at Allego, which makes a sales enablement platform that helps sales reps learn and access resources at the right place, at the right time. Our discussion covers the...

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