Dogfooding at Its Finest: Using Storytell to Re-Position Storytell

Watch me use Storytell to sharpen... Storytell's positioning. It's the ultimate meta-moment in building: using my own AI knowledge platform to refine how I articulate what that platform actually does.In this unscripted screen recording, I walk through my actual workflow—uploading podcast episodes about storytelling and category creation into Storytell, then leveraging those insights in real-time to refine how I'm positioning "predictive intelligence" as a new category.You'll see the practical mechanics of dogfooding in action: I'm copying podcast-derived insights between projects, enhancing product descriptions with frameworks pulled from my knowledge sources, and building positioning strategy not through guesswork, but through intelligent knowledge integration.This is what it looks like when I use the tool I'm building to solve the problems I actually face. As CEO, one of my core challenges is articulating what Storytell does and why it matters. By feeding the platform podcast content about storytelling principles and category creation, then querying that knowledge when I need it, I'm both solving a real problem and validating that the product works for knowledge-intensive work.The recording shows the real workflow—screens, clicks, copy-paste actions, and my thought process behind it all. It's unpolished, unscripted, and exactly the kind of behind-the-scenes content that shows how products get built and positioned in practice.This is building in public. This is dogfooding. This is using AI not to replace strategic thinking, but to amplify it with the right knowledge at the right moment. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit drodio.substack.com