Dogs In Yellow: Giving Anxious Dogs A Voice - Interview With Sarah Jones

Send us Fan MailIn this episode, I am are joined by Sarah Jones, founder of #DogsInYellowDay and My Anxious Dog, to explore the movement supporting anxious, reactive, and vulnerable dogs through greater public awareness and understanding. Sarah is a true inspiration and is making a difference to so many dogs and their families.In this episode Cheryl and Sarah discuss:What Dogs in Yellow is, how the movement began, and the need it was created to addressHow Sarah’s dog, Bella, opened her eyes to how misunderstood anxious dogs can beWhy yellow has become the recognised colour signalling that a dog needs spaceWhen Sarah realised anxious dogs required clearer, more visible support in public spacesThe difference a yellow lead or jacket can make during everyday walksHow the public and fellow dog owners can help when they see a dog wearing yellowWhy giving dogs space is essential — even when other dogs are friendlyWhy Christmas and the festive season can be especially challenging for anxious dogsPractical advice to help support anxious dogs during the holidaysHow public awareness around anxious dogs has changed since the movement beganThe growth of Dogs in Yellow and its impact on dogs, owners, and the wider dog-owning communityThis episode highlights the importance of empathy, advocacy, and simple actions that can make a lasting difference for dogs who need space and understanding.Want to connect with Sarah? details below:(3) FacebookNervous Dog Harnesses, Leads & Accessories | My Anxious DogFree Toolkit: Help your anxious dog enjoy calmer walks – My Anxious DogSarah's achievements:Featured on Escape to the Country Winners of Theo Paphtis #SBSWinners at the Animal Star Awards 2021 - Best Pet Related BusinessWinners at the Global Business Awards 2021 - Best Pet Anxiety Awareness ProductsWinner Influential Business Woman Awards 2023 - Most Innovative Specialist Pet AccessoriesFinalist in Pet Industry Federation PIF Awards 2023 for Marketing Campaign of the Year #dogsinyellowBest Specialist Pet Accessories Business Woman 2024 (South East England) at Global Business AwardsSilver medal at PetQuip Awards 2024 for Best Trade Marketing Campaign for #dogsinyellowLuxLife Pet Products and Services Award 2025 Global Business Awards - Most Innovative Dog Harness 2025Featured articles in Woman & Home, Take A Break, Women Own, Pick Me Up! magazineEdition Dog, Dogs Today, Our Dogs, Westies & Besties & Vanity Fur magazineInterviewed on BBC Radio Berkshire, BBC Radio LondonFor questions or to work with Cheryl, you can reach her via:Website: Chel's Tails | Dog Walking and TrainingEmail: [email protected]: Chel's Tails Canine CoachingInstagram: @chelstailsTikTok:@chelstailsPodcast Facebook: We Love Dogs