Doing a successful pandemic brand pivot

Episode 67 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "Doing a successful pandemic brand pivot" was published on April 30, 2020 and runs 35 minutes.

April 30, 2020 ·35m · Didn't See It Coming with Marc Stoiber

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Episode Description

How do you do a successful pandemic brand pivot?

COVID has spawned a cottage industry of advice on shifting the tactics of your brand - amping up the education and free value to your followers, reaching out more often, focusing on empathy over persuasion, etc etc. But so much of it seems, well, timid and incremental. And - speaking as a focus group of one - most of it is absolute shite. If I log onto one more webinar that delivers lame advice taken from the back cover notes of a Seth Godin book, I swear I'll w...

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