Doing good and the Brand Citizenship continuum - Interview with Anne Bahr Thompson

from Punk CX: Customer Experience Insights with Adrian Swinscoe · host Adrian Swinscoe

Today’s interview is with Anne Bahr Thompson, pioneer of the Brand Citizenship movement, founder of OneSixtyFourth and author of a new book: DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit. Anne joins me today to talk about brand citizenship, her research, her new book and the power of aligning purpose, profit and doing good in business.

Episode metadata supplied by the publisher feed · Published Dec 3, 2019

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Doing good and the Brand Citizenship continuum - Interview with Anne Bahr Thompson

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