Doing Good at Scale –- Amber J. Lawson (CEO, Good Amplified)

Amber J. Lawson is the Founder and CEO of Good Amplified, the world’s first multi-channel network dedicated to helping nonprofits through online video. Amber J. began her entertainment career as a performer and later as a television executive, working at National Lampoon, Mania TV, and AOL. She is the co-founder of Comedy Gives Back, a 24-hour comedy event that raises money for good causes, and has been the recipient of numerous digital, entrepreneurship, and social enterprise awards over the years. In this episode, Amber J. shares her social mission to achieve “world domination for good” by helping nonprofits harness the power of online video. Good Amplified supports nonprofits like Make A Wish, AHF, and Conservation International with YouTube content strategy, channel management, and influencer campaigns so they can connect with their audience and share compelling stories. Amber J. also recounts her early TV and digital media experience, from creating a TV project with Madonna to launching the popular...