Doing Good Can Be Good Business for Football Clubs | Jan Twete, VfL Wolfsburg

When it comes to making an impact off the field in terms of community engagement and building trust, it is critical that football clubs think long-term about their goals.In Episode 65 of the Because Football Podcast, we chat about having a successful framework for building partnerships with Jan Twete, Director of Global Partnerships for VfL Wolfsburg of the German Bundesliga.As Jan shares, football clubs have a responsibility to be active in their communities and it requires vision and clear values to find the right companies to activate with successfully. And, as Jan has seen while working for Wolfsburg in both China and North America, understanding the local culture and market needs are critical, as well.This conversation centers around not only the business side of developing and deploying activations, but more importantly, how success partnerships allow clubs to build inter-generational trust and brand awareness through holistic programming.Without the right partnerships, professional soccer clubs will never reach their full potential - socially or commercially. Because Football is a digital media brand dedicated to uncovering the heart of football through original podcast and video storytelling.We produce human-centered content that highlights individual journeys, fan culture, and the community histories shaped by the beautiful game.Our stories are shared through podcast platforms, cultural vlogs on YouTube, and immersive social content across Instagram.Connect with Jan Twete:LinkedInVfL Wolfsburg LinkedInLearn more about Because Football:https://www.youtube.com/@BecauseFootball_https://www.instagram.com/becausefootball_/https://www.linkedin.com/in/baggaleyandrew/