Doing Good, serving other nonprofits with free marketing, PR opportunities

Host Jeremy C. Park interviews Megan McInnis, Founder and Executive Director of Doing Good, a 501(c)3 B2B nonprofit that serves other agencies by providing marketing and PR tools and opportunities. She describes how the organization started when she was looking for positive information about nonprofits in Nashville, eventually speaking with over 300 people about their experiences with nonprofits. Megan outlines their current monthly process of celebrating one organization through podcast episodes, blog posts, social media, and press releases, while also serving as a matchmaker to connect nonprofits with other potential media and marketing partners. She explains that Doing Good is entirely volunteer-run with team members located across the country, though about half are in Middle Tennessee. She describes the volunteer base as diverse, including creative people at various experience levels who volunteer remotely to help celebrate the work of nonprofits across the country. Megan explains how Doing Good seeks to celebrate nonprofits and volunteers through nominations on their website, with a focus on providing visibility during relevant times or events. She notes that while planning can vary depending on the situation, they prefer working further in advance to allow for more creativity and additional opportunities for the organizations being featured. Megan mentions the example of the Middle Tennessee Space Society being highlighted during the eclipse as an instance of timing-specific celebration. Megan discusses feedback from nonprofit partners regarding their service. The partners express amazement at receiving service at no cost and appreciate the overall experience, including their first podcast interviews. Megan emphasizes that the service not only provides valuable content but also shows appreciation for the nonprofits' work. She discusses a new TV show opportunity that is ready to launch but needs funding. The show is planned as a weekly half-hour program combining documentary and reality TV elements, similar to Extreme Makeover Home Edition and Dirty Jobs, focusing on volunteer work across different organizations with the same mission. The show aims to highlight various volunteer efforts, provide visibility to organizations, and surprise volunteers with gifts or celebrity visits. The discussion touches on starting with three episodes and seeking support from both individual and corporate donors to help reach the necessary funding levels. Megan invites listeners to volunteer with or become media partners for Doing Good, emphasizing the importance of various contributions including donations and providing meeting spaces. She shares contact information including the website doinggood.tv and phone number 615-934-5087. Megan expresses gratitude to Jeremy and the cityCURRENT team for their partnership and shared commitment to community impact. Visit https://doinggood.tv to learn more and get involved with Doing Good.