Doing good should be rewarded

Season 07 of Startup Passport by Frontwalker continues with Episode 06 – Stef Traa, Co-founder of Droppie. Since recording, Droppie has won the Climate & Energy category at the NL Startup Competition at Upstream Festival - a signal that making recycling easy, fun and rewarding is a mission people are backing. Congratulations to Stef and the Droppie team. Driven by a personal frustration with waste on the streets, Stef co-founded Droppie to rethink how people recycle. By combining technology with positive incentives, Droppie is making recycling fun, easy, and rewarding while helping build a more circular economy, one item at a time. In this episode, Stef shares how Droppie is changing consumer behavior through rewards instead of punishment, why building sustainable businesses starts with making the right choice the easiest one, and how innovation can create real environmental impact. He also reflects on the importance of building partnerships, creating ecosystems around startups, and why founders should never try to scale alone. This new season brings conversations with founders, innovators, investors and ecosystem leaders shaping the future of entrepreneurship, recorded at the Upstream Festival in Rotterdam in partnership with Erasmus Enterprise. These conversations are powerful, inspiring, and game-changing, and we can't wait for you to hear them. Stay tuned! New episodes dropping soon!