EPISODE · Apr 9, 2008 · 18 MIN

Doing It for the Money

from David Maister's Business Masterclass · host David Maister

The basis for any successful marketing effort is the ability of the provider to convince the buyer that they are truly interested in them and are genuinely trying to help. This is however, rarely the focus of marketing discussions within any firm.

Episode metadata supplied by the publisher feed · Published Apr 9, 2008

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Doing It for the Money

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