"Doing Marketing" Versus Building & Growing Your Brand

It feels great to check marketing chores off your to-do list, but how do you know if what you're doing is really worth your time? Focused and strategic marketing  isn't actually that hard. GASP! How can we say that? Because the education and research needed for strategic marketing is front loaded. You set yourself up correctly, and every marketing effort after that is significantly more effective! But too often authors start marketing before they fully understand the bigger picture of why they're doing what they're doing.Our goal for this episode is to have a candid chat about the differences between marketing with the goal of simply "doing marketing" and marketing in ways that connects with readers and actually help you build a successful brand. Send us your feedback!Preorder Think Local Sell Global and claim your free Local Buzz Blueprint, a customized local visibility plan with personalized outreach ideas, pitch angles, and ready-to-use marketing tools built around your book and community! Offer ends July 31.📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts. Your reviews help more authors discover the show.💬 Don't use Apple Podcasts? Email your review to [email protected] and we'll feature it on our website.