Doing more to help creative business start ups grow and succeed - Interview with Doug Richard

Today’s interview is with Doug Richard made famous in the UK for being one of the first Dragons on the BBC series, Dragon's Den. More recently Doug started the School for Startups in 2008 to provide accelerated instruction to entrepreneurs and it has grown into a world leader in delivering targeted programs that teach people how to start and run better businesses. One of their flagship programmes is their School for Creative Start Ups and it is on the back of this that Doug recently published a book: How to Start a Creative Business: the jargon-free guide for creative entrepreneurs which aims to teach creative people how to turn their creative hobbies and skills into sustainable businesses. He joins us today to tell us a little more about the book and why he wrote it. This interviews follows on the back of last week’s interview: The Customer Rules: The 39 Essential Rules for Delivering Sensational Service and is number fifty-two in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.