Doing More with Less in LinkedIn Advertising - Brand New Ep.1

We sit down with our friend and colleague Tuna Baysal, who in past years has generated over €10 million in pipeline value and is a LinkedIn Certified Marketing Expert who's spent € millions in ad spend for B2B companies. Our very first podcast episode of 'Brand New' by Klickbait Agency - this episode's theme, brand activation and digital marketing! If you've ever asked yourself: - What are the biggest mistakes people are making with LinkedIn advertising? - How can you do more with fewer resources? - How can you leverage LinkedIn as your strongest growth enabler? This is for you! ------- 0:00 Intro to Tuna & Linkedin Marketing 5:03 Certified LinkedIn Marketing Expert 8:43 Latest Trend: Thought Leader Ads  10:10 Intro to Full Funnel Marketing Approach 16:19 Demand Capture & Demand Generation 22:33 Tracking 29:45 The Right Content Mix 34:29 Focussing Beyond Lead Generation 40:59 Creating Awareness across departments 43:30 Successful Full Funnel Marketing & Sales 45:47 Attribution Software 50:50 Full Funnel checklist 55:05 When to invest in Quality Content  56:55 AI Tools 1:04:07 Blitz Q&A ------- Find us here: Website LinkedIn Instagram Youtube