Doing More With Less: Insights from Valeria Balaro of Star | CMO Chats

Valeria Balaro, CMO at the technology consultancy Star, approaches modern marketing with a balance of strategic discipline, creativity, and deep curiosity. With an 18-year B2B career spanning financial services, market research, and technology, she leads marketing and new business with a sharp focus on growth, ROI, and relevance—particularly as Star expands from its startup roots to serving complex enterprise organisations. Valeria views marketing and strategy as inherently intertwined, combining analytical rigour with imaginative execution, and sees AI as a critical enabler for doing more with less while preserving space for high-impact creative work. A strong advocate for technology-enabled marketing, she believes the future belongs to curious leaders who collaborate closely with CTOs, stay close to evolving buyer realities, and continuously rethink how marketing creates value.🎧 Watch the full interview ⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset