Doing More with Less Tech with Mike Matker from SiteVibes – EP019

Discover how SiteVibes helps eCommerce brands boost retention and simplify tech stacks in this episode with Mike Matker.   About This Episode Are you tired of juggling too many eCommerce tools that don’t work well together? In this episode of eCommerce Masters, host Ethan Giffin talks with Mike Matker, Co-Founder of SiteVibes, about how brands can simplify their tech stack and grow faster by focusing on customer retention and smarter data. Mike explains how SiteVibes combines email, reviews, loyalty, and more into one platform—making it easier for brands to use their customer data in powerful ways. Mike shares real examples of how brands are using unified data to launch better loyalty programs, send smarter emails, and drive repeat purchases. He also explains why more B2B companies are starting to use tools once seen as “just for D2C,” like product reviews and personalized marketing. If you’re a brand leader, marketer, or store owner looking to do more with less, this episode is packed with insights on saving money, improving customer experience, and using automation to grow your business. Tune in to learn how to make your eCommerce tools work better together—and build stronger relationships with your customers.   Chapters 00:00 - Kicking Off with Mike Matker from SiteVibes 03:00 - The Path from Search to SiteVibes 06:00 - Solving the Problem of Fragmented Tech Stacks 09:00 - Building a Unified Platform with Out-of-the-Box Integration 12:00 - Who SiteVibes is Built For (B2C and B2B) 15:00 - How Brands Get Started with SiteVibes 18:00 - Power of Customer Profiles and Segmentation 21:00 - SiteVibes in Action: Events, Use Cases & Advanced Strategies 24:00 - Event Strategy Shifts: From ShopTalk to Boutique 28:00 - What’s Next for SiteVibes: B2B Edition & AI Innovations 30:00 - Final Advice on Loyalty, Retention & Taking Action Resources Groove Commerce - https://www.groovecommerce.com SiteVibes - https://www.sitevibes.com BigCommerce - https://www.bigcommerce.com Shopify - https://www.shopify.com Salesforce - https://www.salesforce.com Amazon - https://www.amazon.com Apple Podcasts - https://podcasts.apple.com Spotify -  https://www.spotify.com LinkedIn -  https://www.linkedin.com Shoptalk (Retail Event) - https://shoptalk.com       About our Guest, Mike Matker Mike Matker, Co-Founder of SiteVibes, brings over 12 years of ecommerce expertise to the table. His deep industry knowledge and innovative vision have been instrumental in developing solutions that enhance customer engagement and drive brand loyalty. About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/