Doing Something Wrong for Years

Have you ever done something the wrong way for years and then it’s only after a deep discussion did you realize your mistake. This recently happened to me at the Craft and Commerce conference. I was explaining how I help my clients dig into the things that gets them stuck and create systems to get better results. As I was explaining what I did for my clients he asked, “So you create SOPs (standard operating procedures) for people?” I smiled. “”Yes! That’s exactly what I do!” I never thought to use that phrase. I was trying so hard to create my own brand I was missing the mark. Then I decided to use that phrase with someone else at a conference and she was like. “I help small business owners create SOP’s so they save time and money. That’s exactly what I need! Boom! The branding shift changed how people saw me. Why didn’t I think of this sooner? As you probably know I started to beat myself up. I asked myself… Why didn’t I think of this sooner? How could I be so stupid? Why did it take me so… Then my Dig to Fly practice questions kicked in. I shouldn’t expect myself to know exactly the best way to describe how I help others. These things take time. Instead of wasting time I can look for opportunities. As I laid in my bed and looked at the white ceiling. The opportunities are immense. I can help a lot of struggling business owners and team managers create SOPs to help them save time and money. Now I have a clear way to describe how I help people. This was a huge breakthrough for me. I feel like I’m floating right now. Before I sign off I want to thank you for all your support. Some of the content will be geared toward helping people develop processes so they can make better decisions faster. Once we have a process in place we can improve our habits. As we improve our habits we’ll have more time for the deeper work.